Research Methodology

For the research he has decided to use both quantitative and qualitative methods. For the quantitative method the researcher has decided to create a questionnaire built to find out whether the public prefer 3D to 2D. He plans to straight away ask what art form the public prefers and then ask questions to find out why. He also wants t to find out what the favourite all time animated film is. The questionnaire will contain mostly closed questions, however it will also have one or two open based questions to get a more in depth answer. The most important questions to find out for this essay is if people think that 3D should replace 2D animation, and if so why is this. It is important to find out about why these films have been so successful so the researcher wants to find out what aspects make a good animated film in the publics eye, whether it is the effects, the story, dialogue etc. The researcher also believes that the actors put in the films have an effect on the audience going to watch the films, so this is another question he wants to put to the public. He plans to ask a variety of people from the young to the old to find out the public’s opinion. For the qualitative method the researcher will do a focus group. He will use a tape recorder to capture word for word people’s opinions and use a group of students to get the young person’s perspective.  With the focus group the researcher will use open based questions to get a wide opinion. This is a widely argued subject so this focus group will help to get an in depth answer as to whether 3D should replace 3D Animation in the film industry.